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Product & Sales template

Line Card Template: Build & Export Free

What you make or the lines you carry, on two sides of one sheet (pictured categories or a wall of manufacturer marks, with territory and contact overleaf), exported as a print-ready PDF, free to start.

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Rendered from this template

A live Line Card rendered from this template, and yours opens the same way, in your brand, and exports to a clean PDF.

Overview

What is a line card?

A line card is a one-sheet summary of what a company makes or carries. A buyer keeps it by the phone, a rep leaves it behind after a visit, and a purchasing agent scans it to decide whether you are worth a call. It is the shortest document in the sales stack and the one most often read by someone who has never heard of you.

Two documents share the name. A manufacturer's product line card answers "what do you make?" with a picture per product category, a one-line scope and the series under it, with industries served and how you work overleaf. A distributor line card answers "which manufacturers do you represent, and are you authorized?" with a wall of manufacturer marks grouped by category, each carrying its authorization status, with the territory map and stocking branches overleaf.

Either way, a line card points rather than explains: the detail lives in the data sheets, the catalog and the price list. This template ships both layouts, the pictured product line card and the distributor logo wall, with sample artwork you replace with your own.

The fields

What to include on a line card

A line card that a buyer keeps is complete on two sides. These are the elements readers expect; every one of them is in the template.

Field 01

Headline and scope

One line naming the field you work in, such as "instruments and final control for the process loop", and a sentence on the range or the territory.

Field 02

Product categories (product line card)

Six to nine categories, each with a representative picture, a one-line scope and the series it covers.

Field 03

Manufacturer marks (distributor line card)

The lines you carry as a wall of marks, grouped by what they make, sized to equal ink so wide and upright marks read evenly.

Field 04

Authorization status

Authorized, stocking or referral on every line, with the key printed once; it decides warranty, lead time and who the buyer calls.

Field 05

Territory and branches

A map of where you stock and where you carry select lines only, with the branches, counter hours and order cut-off times.

Field 06

Industries served

The sectors you specify into most, each with a picture and a line on the applications, so a buyer recognizes their own loop.

Field 07

How you work

Specification help, stock and lead times, warranty and spares commitments: the reasons to buy from you rather than around you.

Field 08

Certification marks

The marks that apply across the range or the business (CE, UL, ISO 9001, UL 508A) so a buyer can rule you in before reading further.

Field 09

Where the numbers are

A pointer to the data sheets, the catalog or the price list, so the card stays a map rather than a specification.

Field 10

Contact and effective date

Company, address, phone, email and website, with a date on the footer so a buyer knows the card is current.

Step by step

How to make a line card

Four passes take you from a blank template to a card a buyer keeps.

1

Pick the layout

Choose the product line card if you make things and the distributor line card if you carry them. The front of each is built for its question: pictured categories, or a wall of marks with status.

2

Fill the front

Add your categories with a picture, scope and series each, or your manufacturers with their marks, category and authorization status. Nine categories or forty marks fit the front at half-inch margins; more belongs in the catalog.

3

Fill the back

Add the industries you serve and how you work, or the territory map, stocking branches and ordering terms. Finish with the certification marks and full contact details.

4

Brand it and export

Apply your brand kit, check the two sides against the preview, and export a print-ready PDF. Import the marks and categories from a spreadsheet when the list changes rather than retyping them.

Start with this template →

Which one

Line card vs. product catalog

They sit next to each other at the top of the funnel. One is the map; the other is the range in full.

This template

Line Card

Two sides of one sheet: pictured categories or a wall of manufacturer marks, with territory, industries and contact overleaf. It answers "what do you do?" in seconds.

Use as the leave-behind, the counter copy and the first thing a new buyer sees.

The other one

Product Catalog

Eight or more pages of catalog entries (item number, description, key specs, order codes with prices, a picture) grouped by category with a contents page and an index.

Use when a buyer has decided you are worth a look and wants to browse and shortlist.

See the Product Catalog template →

Get it right

Common mistakes to avoid

  • Building a distributor card from a product card's template: the two answer different questions and look nothing alike.
  • More than nine categories or a wall that runs past the front: a line card is one sheet, and the overflow belongs in the catalog.
  • Manufacturer marks scaled to the same box, so wide wordmarks read as huge and square badges as tiny.
  • An authorization status you can't back up with an agreement; manufacturers' channel managers notice.
  • No territory or branch information on a distributor card, so a buyer who found their brand can't tell how to buy it.
  • No date on the footer, so nobody can tell whether the lines and statuses are current.

Questions

Frequently asked

What is a line card?

A line card is a one-sheet summary of what a company makes or carries. A manufacturer's product line card shows its product categories with pictures; a distributor's line card shows the manufacturers it represents as a wall of marks, each with its authorization status. Both point to the data sheets and catalog for the detail.

What is the difference between a product line card and a distributor line card?

A product line card is published by a manufacturer and answers "what do you make?" with pictured categories. A distributor line card is published by a distributor or rep and answers "which lines do you carry, and are you authorized?" with manufacturer marks grouped by category. This template includes both layouts.

What do authorized, stocking and referral mean on a line card?

Authorized means a formal distribution agreement with the manufacturer. Stocking means authorized and held in inventory at your branches. Referral means you quote and coordinate but the manufacturer ships direct. The status decides warranty, lead time and who the buyer calls, so it belongs on every line.

How many lines fit on a line card?

At half-inch margins on US Letter, about nine pictured categories or thirty-five to forty manufacturer marks fit the front with the status key and contact. If you carry more, group them and let the catalog carry the full list rather than adding a second sheet.

How do I size manufacturer logos so the wall looks even?

Give every mark the same ink area rather than the same width: a wide wordmark gets a shorter box, an upright mark a narrower one. The template's logo grid measures each uploaded mark and applies that rule automatically, and clamps the few that would otherwise spill outside their tile.

Related templates

Read the guide

Line card: what it is, and how to make one for a product range or a distributor

A line card answers one question, what do you carry, on one sheet. Here’s how a manufacturer’s product line card and a distributor’s logo line card differ, what belongs on each side, and how to keep the marks and the authorization claims honest.

Read the guide →

Documents that go with a Line Card

Product Catalog

Presents a broader portfolio or product family in a compact, browsable format: categories, entries with key specs and order codes, and the differentiators that help a reader shortlist.

Open template →

Price List

List prices by order code (description, price, pack quantity and lead time) for a range or a distributor's stock, dated and carrying its terms.

Open template →

Product Sell Sheet

Presents a product visually for sales conversations, emphasizing positioning, benefits, applications, selected proof points and a clear next action.

Open template →

Build your Line Card now

Fill in the fields, apply your brand, and export a clean PDF. Free to start.

Start with this template →See pricing

Note: This template gives you a structured, professional starting point for a line card. The sample manufacturer marks are fictional stand-ins; you remain responsible for using manufacturers' artwork as they permit, for the authorization status you claim, and for the accuracy of the categories, territory and availability you publish.