Product & Sales template

Product Catalog Template: Build & Export Free

Present your range as an eight-page short-form catalog (cover, contents, category pages of pictured entries with order codes and prices, spares and an index), then export a print-ready PDF, free to start.

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Cover — the range in one picture — Rendered from this template

A live Product Catalog rendered from this template, and yours opens the same way, in your brand, and exports to a clean PDF.

Overview

What is a product catalog?

A product catalog presents a portfolio or product family in a compact, browsable format, so a customer can scan what's available, see the categories, and pick out the products worth a closer look. Its condensed cousin, the line card, has a template of its own.

A good catalog is organized for browsing, not deep reading. It groups products into clear categories, gives each a consistent short entry (name, image, a few key specs and a part number) and surfaces the differentiators that help a reader shortlist. It leaves the full detail to the data sheet and gives an obvious path to order or get in touch.

Catalogs are used across manufacturing, distribution and B2B. They sit at the top of the funnel, above the data sheet and ordering guide: the catalog helps a customer browse and shortlist, and the data sheet answers the detailed questions once they've narrowed down (more below). This template is the short-form catalog, eight pages as a folded signature: cover, contents, a how-to-order page, three category pages of entries, spares and an index.

The fields

What to include in a product catalog

A catalog that's easy to browse is organized and consistent. These are the elements readers expect, and all of them are in the template.

Field 01

Company and introduction

Who you are and what the range covers, so a reader has context before they browse.

Field 02

Product categories

Clear categories that group the range, so a reader can navigate to the section they need.

Field 03

Catalog entries

A consistent entry per product: item number, description, four key specs, the order codes with price, pack and lead time, and a picture.

Field 04

Category overviews

A line or two per category explaining what it's for and who it suits.

Field 05

Differentiators

The stand-out points per line, so a browser can shortlist without opening every data sheet.

Field 06

At-a-glance comparison

A compact comparison within a category, where it helps a reader choose between near options.

Field 07

Ordering and part numbers

The part numbers and the path to order or configure, so browsing leads somewhere.

Field 08

Contact and distribution

How and where to buy, direct or through distributors, with the certification marks on the back cover.

Field 09

Index and navigation

An index or navigation so a reader can find a product or category quickly.

Field 10

Revision and branding

A revision and date, on-brand, so it's clear the catalog is current.

Step by step

How to make a product catalog

Four passes take you from a blank template to a browsable catalog.

Organize into categories

Group the range into clear categories a customer would recognize, and add a short overview for each so the structure is obvious.

List the products

Give each product a consistent short entry (name, image, a few key specs and a part number), enough to browse and shortlist, not the full data sheet.

Add navigation and branding

Add an index or navigation, surface the differentiators, and apply your brand so the whole catalog reads as one range.

Add ordering and export

Add part numbers and the path to order or contact, then export a print-ready PDF, or build the catalog from your product records in one step.

Start with this template →

Which one

Product catalog vs. data sheet

They work together at different stages. One helps a customer browse; the other gives the detail once they've narrowed down.

This template

Product Catalog

Presents the whole range in a compact, browsable format so a customer can scan categories and shortlist products.

Use to help a customer browse the range and shortlist.

The other one

Product Data Sheet

Gives the full overview, specifications, approvals and ordering detail for a single product once it's shortlisted.

Use when a customer wants the full detail on one product.

See the Product Data Sheet template →

Get it right

Common mistakes to avoid

No categories or navigation, so the catalog can't be browsed.
Inconsistent product entries that make the range hard to scan.
Cramming full detail into each entry. That's the data sheet's job.
No part numbers or path to order, so browsing leads nowhere.
An out-of-date line-up that no longer matches what's available.
A page count that is not a multiple of four, so the printed catalog ends in blank pages.

Questions

Frequently asked

What is a product catalog?

A product catalog presents a portfolio or product family in a compact, browsable format so a customer can scan the categories, see what's available, and pick out products worth a closer look. It's a top-of-funnel document that leads to the detailed data sheet.

What is a line card, and is it the same thing?

No. A line card is a one-sheet summary of what a company makes or carries: pictured categories for a manufacturer, a wall of manufacturer marks for a distributor. It points to the catalog rather than replacing it, and DataSheets Pro has a separate line card template for it.

What's the difference between a catalog and a data sheet?

A catalog presents the whole range so a customer can browse and shortlist; a data sheet gives the full detail on a single product once it's shortlisted. The catalog is for scanning; the data sheet is for evaluating one product.

What should a product catalog include?

A company introduction, clear product categories, consistent product listings with images and part numbers, category overviews, differentiators, an ordering path, contact and distribution details, an index, and a revision. This template includes all of them.

How should a product catalog be structured?

Organize it into categories a customer would recognize, give every product a consistent short entry, and add an index or navigation so readers can jump to what they need. Keep the detail light, and link or point to the data sheet for the full story.

Related templates

Read the guide

Short-form product catalog: how to structure an eight-page catalog that gets used

A short-form catalog is a folded signature of eight pages, a multiple of four, that carries a range from cover to index. Here’s the page plan, what a catalog entry needs, and how to keep the prices and the pictures in step.

Read the guide →

Documents that go with a Product Catalog

Line Card

A one- or two-sided summary of what a maker offers or a distributor carries: image-led product categories, or the manufacturer lines represented with their authorization and territory.

Open template →

Price List

List prices by order code (description, price, pack quantity and lead time) for a range or a distributor's stock, dated and carrying its terms.

Open template →

Ordering Guide

Explains part-number structures, configurable options, ordering codes, package quantities and other details needed to select and order the correct product.

Open template →

Build your Product Catalog now

Fill in the fields, apply your brand, and export a clean PDF. Free to start.

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Note: This template gives you a structured, professional starting point for a product catalog. You remain responsible for the accuracy of the listings, specifications, part numbers and availability you publish, and for confirming they are current before you distribute it.